Equip Yourself with the Skills to Lead a High-Performing Sales Team
In today’s challenging economic environment, effective sales force management is crucial for business success—whether in B2B sales or FMCGs. Sales leaders must design and implement strategies that drive team performance, navigate demanding customer expectations, and build lasting client relationships.
This 3-day power-packed programme will help Sales Managers tackle these challenges by exploring real-world case studies from successful international companies. Participants will gain practical insights into leadership strategies, sales force deployment, and key account management.
Programme Highlights
🔹 Strategic Role of Selling – Understanding the evolving sales landscape.
🔹 Managing the Sales Force – Building an efficient, motivated, and well-trained team.
🔹 Key Account Selling – Effectively handling high-value customers.
🔹 Sales Force Deployment – Optimising resources for maximum impact.
🔹 Recruitment, Training & Compensation – Developing and retaining top sales talent.
🔹 Motivation & Performance Evaluation – Driving excellence through incentives and feedback.
Learning Approach
✔ Case Studies from Global Leaders – Learn from successful international sales strategies.
✔ Interactive Workshops & Discussions – Engage in problem-solving with industry peers.
✔ Practical Sales Simulations – Hands-on exercises to reinforce key concepts.
Who Should Attend?
This programme is designed for upper and middle-level Sales Managers, including:
✔ Director of Sales & Marketing
✔ Sales Managers & Account Managers
✔ General Business & Business Development Managers
✔ Marketing & Product Managers
Gain the tools, insights, and strategies to lead a high-performing sales force and drive business success!
